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Digital SEO Marketing - The Struggle to learn what Google is actually 'not providing' you


Digital SEO Marketing is a challenging and complicated area, and one of the ways that helps make it even harder is the way that Google is making it tougher to find information. I am not actually one to whine about the way that Google changes - usually they are moving to help make the SEO 'game' a more genuine a value driven sector, but some things are still irritating. So what am I grumbling about here? Well allow me to try and clarify it this way.

Regardless of how you intend to structure your keyword research, it all starts with a specific core principle, one that you ought to develop by scanning your metrics and Google Analytics.

The idea is that from this main idea and keyword, you then construct a seed list of terms, expanding through interrelated terms and synonyms of your center concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other considerations.

At one point, Google was content to make all of its searcher keyword data available for free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has opted though that they are going to cut down on the access to the data produced by specific searchers. This features those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this impacts an ever increasing amount of data, being upwards of 80 %. This suggests that the days of simple and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will have to invest in a Google AdWords advertising account so as to use Google's proprietary information.


There are a variety of good keyword analysis tools out there in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it appears that an SEO company may be just one of the simplest ways to learn the real metrics for many specific niche areas. The main concern that is brought up by this is how it influences the small businesses in Ballarat that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking for more information on ways that you can try and get more accurate data and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Ballarat on1300 595 013 or visit, internetmarketingexpertsBallarat.com.au
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