Skip to main content

Digital SEO Marketing - The Struggle to learn what Google is actually 'not providing' you


Digital SEO Marketing is a challenging and complicated area, and one of the ways that helps make it even harder is the way that Google is making it tougher to find information. I am not actually one to whine about the way that Google changes - usually they are moving to help make the SEO 'game' a more genuine a value driven sector, but some things are still irritating. So what am I grumbling about here? Well allow me to try and clarify it this way.

Regardless of how you intend to structure your keyword research, it all starts with a specific core principle, one that you ought to develop by scanning your metrics and Google Analytics.

The idea is that from this main idea and keyword, you then construct a seed list of terms, expanding through interrelated terms and synonyms of your center concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other considerations.

At one point, Google was content to make all of its searcher keyword data available for free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has opted though that they are going to cut down on the access to the data produced by specific searchers. This features those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this impacts an ever increasing amount of data, being upwards of 80 %. This suggests that the days of simple and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will have to invest in a Google AdWords advertising account so as to use Google's proprietary information.


There are a variety of good keyword analysis tools out there in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it appears that an SEO company may be just one of the simplest ways to learn the real metrics for many specific niche areas. The main concern that is brought up by this is how it influences the small businesses in Ballarat that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking for more information on ways that you can try and get more accurate data and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Ballarat on1300 595 013 or visit, internetmarketingexpertsBallarat.com.au
Labels:

Comments

Post a Comment

Popular posts from this blog

Internet Marketing Ballarat - Your Essential starting resource for your SEO and Marketing Strategy.

Internet Marketing  Ballarat is so crucial regardless of if you are a local business or a large company. And if you have tried your hand at SEO and Marketing, and even if you have no clue where to kick off then this is a great place to start off. Over the previous ten years I have devoted a ridiculous amount of resources and time figuring out the ideal way to have my websites creating income. If I had not had this sort of bad experiences I don't think I would ever been forced into learning this material for myself. So keep in mind, and pay attention to a few of the lessons I have found out so you can get the very best start possible, especially if you are a local business owner in Ballarat, or if you are just starting out with Internet Marketing. 1.) The biggest aspect that I wish to make clear is that your SEO Campaign will take time and you cannot be hesitant. I don't want you to be gambling away your life saving on some passing fad, but rather I would like to tr...
Post a Comment
Read more

Internet Marketing Ballarat - What will 2016 hold for local business?

Internet Marketing Ballarat is a challenging thing, and as we enter 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and find out what life holds in store for them later. This is of course, tough. You can never figure out what is around the bend, but if you find out the vital parts of the past and look for patterns you can get a better understanding. This is especially true for SEO. I want to try and point out to you a couple of the major news that have been arising in 2015 throughout the Ballarat SEO industry and the world. From this hopefully together we can try and determine where to focus our efforts, this will be especially useful if you are a local Ballarat business. Think Local This is the most significant emerging trend and it is going to keep improving in significance. This means that if you are an Ballarat business and you are looking for local clients, then this is wonderful. Kicking off with the changes from Google ...
Post a Comment
Read more

Digital SEO Marketing's strength comes from Quality Content

Digital SEO Marketing is based upon a strong base of quality content, so is your Ballarat business really strong enough to succeed? Far too many places out there are generating content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the web is swamped with small businesses, like yours in Ballarat, that just try to get some recognition, but annoy people instead. Every online marketer, Local business and even just internet user would prefer to have that one post or video go viral and let the Social Media Machine just create free marketing - but the truth is it is a lottery, and the most ideal plan that everybody can stick to is to make consistently quality content for your fans to love, like and share. There are a couple of Big Picture ideas that you will need to bear in mind when it comes to Content: Relevant Content is Key. Facebook is a fast paced and constantly changing environment, as such you have to make sure you ...
Post a Comment
Read more