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Digital SEO Marketing Ballarat - Facebook Ads Lessons to increase your Influence


Digital SEOMarketing Ballarat is not as simple as building a website there are of numerous different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I choose to share with you a few lessons that I have learnt more about Facebook Ads. Why Facebook ads? Because Social media is valuable to Digital SEO Marketing, and because there are many facts about Facebook Ads that I wished I knew when I first started investing with them.

Lesson # 1-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you have to select a location. So if you are a local Ballarat Business then you will want to set the location to Ballarat. It just makes good sense, right?

But what lots of folks overlook is that they choose by default the option for "Everyone in this Location".

So I want to indicate to you what that actually means.-- 'everyone in this location' means every person in whose Facebook says that they are actually in Ballarat will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who live in Ballarat, as well as just people visiting.

So depending on your business enterprise, you may wish to be targeting people that are visiting or even on holiday in Ballarat. By selecting the option for this you can make sure you are reaching out to the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting a few of your ad's reach on people that are just visiting.

So remember this option exists, and have a think about what options are likely to benefit your business.

Lesson # 2-- Image v Text

This is something that I really needed to remember when first beginning. Facebook Ads must contain less than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to ensure that you have a nice image in your ad and your font isn't too large.

One thing that I usually use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are using in the ad.

So be confident to keep this in mind and your ads will have more results, and less automatic turndown by Facebook.

Lesson # 3-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, many Facebook users are young, and younger customers virtually only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend upon your audience, but even if you are focusing on an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you make and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means make sure you look to make sure the ad works for mobile in the preview, and you explore the amount of ads you want aimed totally to 'mobile.

Ideally these few thoughts and pieces of advice will help you to save some effort, time, and even a bit of money when it comes to Facebook ads and your Internet Marketing campaigns in Ballarat.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Ballarat on 1300 595 013 or visit, .internetmarketingexpertsBallarat.com.au.
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