Internet Marketing Ballarat is a
challenging thing, and as we enter 2016, people are in a way of thinking where
they reflect back on the year that was 2015, and try and find out what life
holds in store for them later. This is of course, tough. You can never figure
out what is around the bend, but if you find out the vital parts of the past
and look for patterns you can get a better understanding. This is especially
true for SEO. I want to try and point out to you a couple of the major news
that have been arising in 2015 throughout the Ballarat SEO industry and the
world. From this hopefully together we can try and determine where to focus our
efforts, this will be especially useful if you are a local Ballarat business.
Think Local
This is the most significant emerging trend
and it is going to keep improving in significance. This means that if you are
an Ballarat business and you are looking for local clients, then this is
wonderful. Kicking off with the changes from Google Pigeon, we saw an emerging
trend that local Ballarat searches were actually ranking higher than business
with national company headquaters, or even sites on the other side of the city.
Why? Because with local searches people want to know what is near them! In 2016
this is going to grow even more taking into consideration the recent Google
search quality ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also taking into consideration the My Business API as well as other things
Google has been up to in 2015 will likely prove that they are investing more
time and weighting into local search powers. So with that in mind, there are a
few technological areas that will be surfacing even more in 2016, so look out
for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are
swiftly growing overseas and are starting to emerge in Australia and it won't
be very long before they gain appeal in Ballarat.
Mobile wallets
Society is becoming more and more used to
lugging around less money and slimmer wallets. Particularly with the worldwide
sweep (or swipe) of PayWave or PayPass over the past few years and other simple
'contactless' paying technologies we are working towards mobile wallets. This
will mean 2 things for a local Ballarat business. 1 - you ought to be observing
growing trends, and make sure you have the capacity to actually let people
pay - for example, if you are yet to get a PayWave or RFID reader for your
ship, then get one. And 2 - you can start benefiting from the mobile nature of
paying. This means advertising and marketing, coupons and other fantastic
offers that you can send to people on their phones and therefore direct into
their wallets.
Beacons
Beacons are a little something that has had
expanding use overseas and we are finding them locally now too, but they are
practically other ways of getting promos to people locally. It works through
Bluetooth, and even a free Wi-Fi, and it just provides information or a
discount to people who are connected or sign up to the Beacon. This means that
customers at your Ballarat store, or even wandering past the area will be given
more motivation to actually enter the store and make a purchase. It's a clever
advertising and marketing tool that will continue to grow in 2016, but I
wouldn't be surprised if technology and innovation changes this even further
throughout the year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for creative ways such as advertising. This has
been seen in America with national projects run by Dunkin' Donuts and Taco Bell
making use of these aps. It is incredible how men and women can keep
reinventing ways to get their business out there, and the same can possibly be
done for your local company in Ballarat. Be creative and even look into what
other people have done, especially when it comes to social media - if you see a
little something you like, remember of it and find a way to include a similar
idea into you own strategy.
My concluding pieces of parting
suggestions - and these are things that you should do right now, today - would
be to sign up to a fresh Social Media account. Facebook, Google +, Instagram,
Pinterest. Choose one you don't have for your company yet and start a new
campaign to reach a new audience. As you reach new people, you will grow your
recognition at a local Ballarat level, and also boost your authority and
possibly even become a resource for people. This goes towards your local SEO
efforts which are key in 2016. So you will most likely observe that the future
actually looks helpful for Local businesses with trends and technology pushing
for even greater interaction at a 'community' level. This is great for Ballarat
businesses, and so I hope that you are as thrilled as I am. Keeping that in
mind, if you are lo9oking for more SEO advice, or are looking to enhance your
SEO efforts, then contact Internet Marketing Experts Ballarat on 1300 595 013
or visit, .internetmarketingexpertsBallarat.com.au
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